Most Americans don’t recognize New Mexico as a ski destination. Located in the American southwest, it is not the most obvious place to spend a weekend slope-side. However, New Mexico is packed full of outdoor opportunities, including place to ski and snowboard. Regardless of your recreational preferences, there are a lot of mountain-related retailers, businesses, and companies in the area. To help you find what you’re looking for, we’ve compiled a list of local ski and board-related places to provide the local connection you want in a business.



Ski-TechThis business is a specialized ski and board tuning service. They are certified by all major ski binding manufactures and offer exceptional ski and snowboard tuning and binding installation. SANTA FE

Cottam’s Ski ShopsThis chain of ski shops offers everything from rentals to retail. They also provide skilled tuning services. TAOS

Sport SystemsThis bike shop has anything you’ll ever need. Whether you’re in the market for your first bike or looking to upgrade, their experience and skill will get you what you need. MONTGOMERY

St. Bernard Ski & Snowboard SuperstoreThey are the largest ski and snowboard superstore in the southwest. RUIDOSO

A-Frame Ski Shop and Stan’s Snowboard ShopThis ski shop has everything you need—from rentals to equipment recommendations, they’ll help you find what you’re looking for. RUIDOSO

Action Ski ShopThis rental shop has some of the finest equipment on the market. They carry Atomic, Head, K-2, Lib Tec, Nordica, Tecnica, and Volkl. RUIDOSO

Ski Ruidoso Ski ShopThis is one of the leading ski and snowboard rental shops in Ruidoso. You can save time and money by reserving your rentals online. RUIDOSO



New Mexico has the outdoor recreational facilities to sustain an adventure sport industry year-round. With so much to do, businesses pop up throughout the year to accommodate a growing need. If we’ve forgotten your favorite ski and snowboard business, drop us a line. Do you own a New Mexico-based shop or company? Write to Jeremy at about advertising, email campaigns, and other ways to promote your business.